Does the thought of keeping your practice or spa booked-out every day keep you up at night?
Do you run out of ideas of where and what to market to attract a steady stream of patients to your practice?
Well, my friend, this episode is in response to those worried and anxiety-ridden messages that fill up my inbox from all of you.
I got you!
When you’re knee-deep in the trenches actually doing the work in your practice it can be daunting to lift your head above sea-level to scout new marketing opportunities.
BUT…
Fresh marketing ideas are the lifeblood of any successful business.
Let’s make sure your marketing bucket is full of them.
Some nuggets of wisdom in this episode are:
- How to spot the low-hanging fruit marketing opportunities right in front of your nose. (This doesn’t involve complicated algorithms or hiring expensive agencies!)
- How (and WHY!) you need to cultivate an idea bank for your marketing plan.
- Why auditing your social media is a treasure trove of market research for your practice.
- The ONE word that should be the ethos behind all of your marketing efforts.
- And so much more!
Links mentioned in this episode:
Heather’s Instagram
Heather’s Facebook Business Page
Airtable.com
ASP Episode #2: Ideal Patient Avatar
Thank you Heather, this was great. Low hanging fruit; I loved. Now I need to figure out my ideal client. My biggest problem today is, that one of the product lines I use and love is now available at Walmart! What?! For just a couple dollars profit, it’s not worth carrying it on my shelf. When I called corporate, all they said was, “that Walmart is not an approved distributer.” Then how do they buy it? Next product line will be up and running soon. I was assured it’s a professional product; obviously not. :-{. Frustrated.