I'm Heather Terveen
Over 15 years ago, I left a corporate sales and marketing career to become a licensed aesthetician and certified laser technician. I wanted to help women look and feel their best about themselves. One year in, a Family Practitioner hired me because in her words:
“Not because you have a long career in aesthetics,” - (because I didn’t) - “but because you have your master’s degree in communication and all this sales and marketing experience I don’t have! We’re going to need it!”
Well played, Dr. M. ;-)
Because we did end up needing it.
Shortly after helping her launch her brand-new medical aesthetic practice, my selling and marketing skills went to work. Especially, for practices and clinics that truly give a damn about creating WOW results for patients and clients. If you’ve landed on our little slice of the internet, that’s likely you.
ceo + OWNER
Fast-forward a few years, after a few of my own ventures. Including successfully growing an e-commerce business of my own…
I started to consult with other business owners on how to create effective marketing and selling systems.
A friend of mine referred her brother to me who needed marketing help. He was a plastic surgeon with an aesthetic clinic attached to it. While sitting across from him in his office as he expressed the challenges with marketing his aesthetic services, it HIT me like a ton of bricks:
THIS is it.
This is what I’m meant to do.
I’m uniquely qualified to help aesthetic practice owners create compelling offers and then market and sell those offers.
With authenticity and care.
Not slimy and gross tactics.
With ease and calm.
Not insanity and overwhelm.
Since then, I’ve made it my mission to help mission-centered aesthetic clinics and practice owners grow their businesses into stand-out brands.
If that’s you, you’re in the right place.
Get To Know Me
1. Type 4 - Sensitive, Expressive, Creative
2. Type 9 - Easygoing, Reassuring, Agreeable
3. Type 1 - Visionary, Open-minded, Curious
4. Type 3 - Success-Oriented, Adaptable, Driven
5. Type 5 - Intense, Perceptive, Innovative
01 // My Enneagram Type:
1. Donuts
2. Tacos
3. Ramen
4. French Fries
5. Milkshakes
03 // Connoisseur of what food?
1. Rosie
2. Coco
3. Nala
4. Scout
5. Luna
04 // name of my Dog-daughter
1. 2 boys, and 1 girl
2. 4 boys
3. 1 set of twins
4. 1 boy, and 1 girl
5. 3 girls
02 // My Children
Our Values
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We believe in customer-centric marketing and selling. Our philosophy is to build your offers, marketing and selling systems around helping patients and clients make decisions in their best interest. This is the backbone of EVERYTHING we help our clients do. Selling is serving. Marketing is making offers to help. Once you make this shift, marketing and selling becomes simple, and dare I say it: FUN.
Customer-centric Marketing and Selling.
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Our Values
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The more complex and layered our businesses become, the harder it is to run them. Our marketing, selling and offer systems are designed to make the seemingly complex simplex.
Simple scales. Complexity fails.
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Our Values
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We serve ambitious dreamers who want to leave a mark in this industry. We believe that anything is possible. We think about where we're going, what we’re creating, and who we’re becoming. We use our own strategies and philosophies to not only grow our business, but to do so in a way that positively impacts our clients, communities, families and loved ones.
Be an Example of What’s Possible
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Our Values
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Growing a business is one of the best personal development experiences a person can embark on. We believe that successful people are always stretching themselves to learn new things. We accept that failure and setbacks are a part of going after big, audacious, new ideas. We welcome feedback and perspectives that may be different from our own.
We Actively Nurture a Growth Mindset
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Our Values
Value no. 5
We do what we say we’re going to do when we say we’re going to do it. We believe in being honest with our customers. We consider our impact on this industry and community when we make decisions. We acknowledge when we’ve messed up and don't believe in disingenuous or fake communication or PR designed to hide our flaws.
Integrity is Everything
