Become the Practice Nobody in Your Market Can Copy
Six months with me to build a signature menu of $3K to $10K packages, a consult your whole team can run, and the kind of authority that ends price shopping for good. All while your profits rise and your weekends stay yours.
Doors close October 27, at midnight PT. We start November 9.
30k to 200K
monthly revenue
3X
their revenue
4X
Team member Sales
You opened it to become known for results nobody else in your market can deliver. So let's be honest.
If you or your team can't sell premium, if your patients only say yes to the $397 line items, and if your revenue still depends on how hard you personally work every single day, the foundation needs to shift.
I see it every week. An owner sends me her menu. A long list of services, a couple of bundles she put together for a holiday event, and nothing on it a patient would say yes to at $5,000. Once in a while someone sends me packages that are built right, $3K to $5K, named well, priced right. I ask what happens when her team presents them. She says, "They don't convert."
Either way, the fix is the same. The package does a lot of the lifting. The consult does the rest. And the marketing is what puts the right patient in that consult in the first place.
Read This First:
You didn't open your practice to sell one-off services like a drive-thru.
That's the whole program. The menu, the consult, the authority. Built in that order, with me, over six months.
One that makes more, serves more, and frees you to lead like the category-of-one CEO you are.
Let's build the version of your practice that scales.
A MENU PATIENTS CAN'T PRICE-SHOP. We turn the menu you have into signature packages and programs built around outcomes, named and priced at $3K to $10K. They're proprietary to you. The practice down the street can't compare against them, and every Joe Schmo on the corner running the same tox special can't copy them.
POSITIONING THAT MAKES YOU THE OBVIOUS CHOICE. Great results don't matter if nobody knows about them. You'll get clear on your unique point of view, say it in a way that pulls aligned patients toward you, and stop blending in with every other clinic running the same promo.
The Three Shifts You'll Make Inside The Med Spa Advantage
CONSULTS THAT END IN YES, WHOEVER IS LEADING THEM. No more hoping your team "says the right thing." Our consult system gives you and every team member one way to lead a consult, so a $7,000 recommendation sounds the same from your newest hire as it does from you, and never sounds pushy.
And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers...
Menu Designer
Draft and refine your packages, pricing and patient pitches in minutes instead of weekends.
When you're stuck at 9 PM on a Tuesday, ask it.
Consult Architect
Build the consult script for every package, then roleplay the objections with your team before a patient ever hears them.
Authority Builder
Content, social posts and email campaigns written on the Authority Marketing frameworks, in your voice.
No Googling, second-guessing, or waiting for coaching calls. Ask Heather AI is right there, when you need it, trained on what actually works in a med spa like yours.
Discover how Meliza’s team saw a 40%+ revenue jump the first month after installing the CARES Consult.
Discover how Beth, a surgeon new to aesthetics, built a practice where most patients buy a $3,500 plan.
Discover how Daniela, 30 years into her career, gave her team signature packages they can recommend without checking with her first.
Discover how Amy turned a facial-heavy menu into signature programs that keep raising her ticket value month after month.
I'm Heather Terveen
It needs leaders. Creators. Trailblazers.
That’s why I built The Med Spa Advantage—and why it’s unlike anything else in the aesthetic space.
That's why I built The Med Spa Advantage four and a half years ago, and why it's unlike anything else in the aesthetic space.
I've spent nearly two decades in this industry, first as a licensed esthetician and laser technician, then as the strategist behind category-of-one med spas, aesthetic clinics and wellness practices across the US and Canada. I've coached more than 500 practice owners, taught 2,500+ students, and I host the MedSpa CEO podcast, which has passed 150,000 downloads.
Let's be real. This industry doesn't need more carbon-copy coaches or cookie-cutter clinics.
Different is what gets noticed.
Different is what gets remembered.
Different is what drives revenue and results.
But this isn’t just theory.
These are the same frameworks I used to help grow a cold-start med spa into a seven-figure clinic in under a year, by focusing on patients who needed a full treatment plan rather than one-off services. They're the same systems I've used to build my own brand in this industry, by being different rather than louder.
And if you've landed here, it's probably because you're done trying to be "better" than the practice down the street, and ready to become incomparable.
This is where the trailblazing begins.
And I’d love to lead you there.
This program was built for women like you. The ones who care deeply about outcomes. Who want freedom without sacrificing ethics. Who are tired of being the only one pushing the boulder uphill.
You didn't start your practice to be just another injector or laser clinic in a sea of sameness.
Inside The Med Spa Advantage, we help you become the go-to authority in your market, with thought-leadership content, messaging frameworks and marketing systems that turn your expertise into magnetism.
None of it depends on trending audio or keeping up with the algorithm. It's about building a practice brand so clear, so premium and so patient-centered that you become the only choice that makes sense.
Become the Voice Everyone Listens To
Weekly live sessions with Heather, all six months.
What Six Months With Me Looks Like
Hot seat coaching.
Your team, coached and certified.
Your Ask Heather AI dashboard, the private community and the full library.
Twelve implementation sessions over the first 14 weeks, then weekly CEO coaching calls through early May. Every session is recorded.
Your menu, your consult and your messaging, pressure-tested live.
Team calls at least twice a month with Heather and Lori, our revenue-generating teams coach.
Every recording, every template, and bonus trainings including Revenue-Generating Teams.
You'll build it live, with me, in order. Menu first. Then the consult. Then the marketing. The first 14 weeks are the build. The last three months are where it compounds.
The 14-Week Build
- Week of Nov 9: The Big Picture
- Week of Nov 16: Your Signature Menu
- Week of Nov 23: Premium Pricing Without Pushback
- Week of Nov 30: Menu Hot Seat
- Week of Dec 7: The Consult That Closes
- Week of Dec 14: A Team That Sells
- Dec 21 to Jan 3: Integration Break
- Week of Jan 4: Sales Challenge Launch
- Week of Jan 11: Consult Hot Seat
- Week of Jan 18: Become the Obvious Choice
- Week of Jan 25: Content That Books Consults
- Week of Feb 1: Launches and Events That Sell
- Week of Feb 8: Forecast Your Growth
Phase 1: Signature Menus That Sell
Phase 2: Five-Figure Consults
Phase 3: Authority Marketing
Team coaching calls at least twice a month with Heather and Lori
Their own member portal with the full consult training
Their own Ask a Coach access
Your Team Is In This Too
A premium package only works when the person presenting it can sell it. That's why your team gets coached like they matter, and why team members join the program as their own participants, with their own coaching, their own portal and their own certification.
$500 per team member includes:
The 30-Day Sales Challenge
The Advantage Certified Sales Professional certification on completion
11 packages
"Our team sold 11 packages this month!" Tara
Biggest revenue day
"Had my biggest revenue day without me being there." Kris
Almost a $20K day
"My girls almost had a $20K day yesterday! They crushed all my daily records." Tommie Jo
You'll build the menu and run the consult yourself, and the day you hire, your first team member walks into a system that's already working.
And if you're solo right now, this is 100% for you too.
PAY IN FULL
$12,000
PAYMENT PLAN
4 monthly payments of $3,500
Best Value!
Add team members for $500 each.
Add team members for $500 each.
Why You Have To Believe
The HYPE
Walk out with a practice nobody in your market can copy.
Walk in with the menu you have
F.A.Q
Six months with Heather. Weekly live sessions (twelve implementation sessions over the first 14 weeks, then weekly CEO coaching calls), hot seat coaching, team calls at least twice a month, Ask a Coach, your own Ask Heather AI dashboard, the private community, every recording and the full library of bonus trainings.
Yes. Your own dashboard for six months, with Menu Designer, Consult Architect and Authority Builder built in and your work saved as you go.
Weekly live sessions (12 sessions over 14 weeks), same day and time each week, 60 to 75 minutes. The schedule goes out before November 9, and session topics may shift to fit what this cohort needs most. Every session is recorded. After the 14 weeks there will be weekly CEO Coaching Calls for the remainder of your 6 month term.
No. This program does not include one-on-one coaching calls. You get coached on your own business in hot seats and through Ask a Coach.
This is 100% for solo owners as well. You'll build the menu and run the consult yourself, and when you hire, your first team member joins a system that's already working.
Anyone who talks to patients about treatment plans, packages or booking. Each team member joins for $500 and gets their own portal, their own Ask a Coach access, team coaching calls and the Advantage Certified Sales Professional certification.
Owners of medical aesthetic practices, med spas, aesthetic clinics and wellness practices who want to sell premium packages and plans. It isn't built for chains, franchises or discount-model practices.
No.
The results shared on this page are from real Med Spa Advantage members. They are not typical and they are not guaranteed. Your results will depend on your practice, your market, your team and the work you put in. The Med Spa Advantage is a business coaching program and does not provide clinical, legal or financial advice.
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