Your 2025 Business Growth Audit: 20 Questions To Show You What’s Working And What’s Not

Ready to grow a business that feels as good as it performs? In this special Q&A-style episode, I’m joined by Danny from The Good in Media (my production team), as he puts me on the spot with 20 questions about all things Med Spa growth, marketing, and mindset. We talk about how to create signature offers that attract the right clients, boost confidence in your pricing, and position your Med Spa as the clear premium choice in your market. I also share how we’ve built these exact strategies into our Heather AI tools to help your team train faster, close with more confidence, and MORE. Get ready to stand out, charge more confidently, and attract your best-fit clients in 2025 and beyond.

HIGHLIGHTS

What a signature menu is and why every Med Spa needs one.
The marketing mistake most clinics make with à la carte menus.
How decision fatigue affects your patients.
Why my most controversial ad worked.
The danger of being “affordable” without a pricing strategy.
How I help teams shift their mindset around charging more.
The most important strategy for competition-proofing your Med Spa.
What it really looks like to become a category of one.
The growth shift top clinics are already making for 2026.