For the Trailblazing Aesthetic CEO Building a Category-of-One Med Spa That Scales Premium Revenue and Patient Results
All while your profits rise and your weekends stay yours.
Join the Program That’s Redefining the Industry Now!
30k Months to 200K
months wihtin a year
3X their revenue
within 90 days
Team members 4X
their sales in 60 days
You started it to become known—for results that no one else in your market can deliver.
But let’s be honest:
If your team can’t sell premium…
If your patients only ever say “yes” to $397 services…
And if your revenue is still tied to how hard you work every day?
Read This First:
You didn’t start your med spa to sell one-off services like it’s a skincare drive-thru.
Then it’s time to shift the foundation you’re building on.
SIGNATURE MENUS THAT SELL: We help you turn your existing menu into transformational, premium packages that create better results for your patients—and better revenue for you. These offers become proprietary to you, and competition-proof your brand.
FIVE-FIGURE CONSULTS: No more hoping your team “says the right thing.” Our C.A.R.E.S. Selling Framework trains your team (and you) to lead high-converting consults that never feel pushy—but consistently close $3K–$10K treatment plans with ease.
THE AUTHORITY METHOD: Because great results don’t matter if no one knows about them. We help you clarify your marketing, position your offers, and create standout messaging that pulls in aligned patients and cements your status as the destination in your market.
Inside The Med Spa Advantage,
we help you restructure your business around 3 key assets:
Selling premium isn’t about pressure—it’s about clarity.
Scaling profitably isn’t about working more—it’s about working differently.
And a results-driven practice is built on systems, not hustle.
You’ll also get 12 months of access to Ask Heather AI included with your membership.
This is like having an expert strategist, coach, and in-house funnel copywriter in your back pocket. Whether you’re tweaking a treatment plan, rewriting your consult script, or drafting social content—Ask Heather AI knows exactly what to do.
Because here’s the truth most aesthetic CEOs haven’t been told:
And because we know you’re busy building an empire—
One that makes more, serves more, and frees you to lead like the category-of-one CEO you are.
Let’s build the version of your med spa that actually scales—
The Three Shifts You’ll Make Inside The Med Spa Advantage
1.
2.
3.
And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers... And now, you get AI support that’s as iconic as your offers...
Menu Design Bot
that helps you refine your packages, pricing, and patient pitches on demand
Your business won’t just run smarter—it’ll feel easier.
Five-Figure Consult Bot
that roleplays with your team and walks them through real sales objections
Authority Messaging Bot
packed with high-converting content prompts, social post frameworks, and email campaigns
No Googling, second-guessing, or waiting for coaching calls. Ask Heather AI is right there, when you need it, trained on what actually works in a med spa like yours.
Watch how Juli’s team smashed their sales record in just one day.
Hear how Robyn discovered the real power behind premium packaging.
Discover how Ashley's team hit record-breaking profits, even without a big event.
Gina shares how MSA gave her the strategy and clarity she’d been searching for.
I'm Heather Terveen
It needs leaders. Creators. Trailblazers.
That’s why I built The Med Spa Advantage—and why it’s unlike anything else in the aesthetic space.
I’m Heather, the creative force behind the category-of-one strategies powering hundreds of premium med spas and aesthetic practices. I’ve helped aesthetic physicians, solo injectors, and million-dollar CEOs completely transform how they package, price, and position their offers—so they stop competing on price and start becoming known for unforgettable patient results.
Let’s be real: this industry doesn’t need more carbon-copy coaches or cookie-cutter clinics.
Different is what gets noticed.
Different is what gets remembered.
Different is what drives revenue and results.
But this isn’t just theory.
These are the same frameworks I used to help grow a cold-start med spa into a 7-figure clinic in under a year—by focusing on patients who needed comprehensive care, not just one-off treatments. They’re the same systems I’ve used to build my own brand in this industry—not by being louder or working more, but by being different.
And if you’ve landed here, it’s probably because you’re done trying to be “better” than the med spa down the street—and ready to become incomparable.
This is where the trailblazing begins.
And I’d love to lead you there.
This program was built for women like you. The ones who care deeply about outcomes. Who want freedom without sacrificing ethics. Who are tired of being the only one pushing the boulder uphill.
You didn’t start your practice to be just another injector or laser clinic in a sea of sameness. Inside Med Spa Advantage, we help you become the go-to authority in your market—with thought-leadership content, messaging frameworks, and marketing systems that turn your expertise into magnetism.
This isn’t about trending TikToks or keeping up with algorithms.
It’s about building a practice brand so clear, premium, and patient-centric…
you become the only choice that makes sense.
Become the Voice Everyone Listens To
Weekly CEO Coaching Calls
- How to consistently sell your $3K–$10K+ packages
- White glove promos that boost cash flow without burnout
- Building a patient journey that drives rebooking + referrals
- Weekly visibility plans using our Authority Method funnel
- Leadership-level decisions around staffing, systems, and scale
What's Included Inside The Med Spa Advantage?
Biweekly Team Sales Coaching
- Roleplay + live coaching with our sales experts
- Master the C.A.R.E.S. framework for high-converting consults
- Communication that boosts retention, rebooking, and revenue
- Handle objections with clarity, compassion, and confidence
Signature On-Demand Trainings
- SIGNATURE MENUS THAT SELL – Build proprietary premium packages that elevate your brand and patient outcomes
- FIVE-FIGURE CONSULTS – Lead ethical, high-converting consults that often convert $5K–$10K+
- THE AUTHORITY METHOD – Become the voice in your market with content that attracts premium patients
Ask Heather AI (Included for 12 Months)
Private Community for Aesthetic CEOs
Every week, join Heather live for high-level group coaching that helps you make six- and seven-figure decisions—from reworking your menu to mapping a promotion or handling team challenges. Topics Include:
These calls are the engine behind the results our clients are known for—and where you’ll make your boldest moves in real time.
Your team gets biweekly coaching inside a space built just for them. We help them lead confident consults, rebook patients, and sell branded offers (without relying on discounts or pushy tactics).
We’re not just training them to sell. We’re building them into trusted revenue drivers.
Inside the private portal, you’ll unlock Heather’s most powerful and proven curriculum—including the three pillar trainings that have helped scale some of the most profitable aesthetic practices in the industry:
Plus, you’ll get access to additional trainings, resources, and expert workshops—everything you need to grow a standout, scalable aesthetic business that’s both profitable and patient-centered.
- Get help designing menus + elevator pitches
- Practice consults with AI roleplay
- Plan content using proven messaging frameworks
- Clarify what to say, price, or promote—24/7
You’ll also get 12 months of access to Ask Heather AI—our exclusive support tool built on the exact frameworks inside MSA.
It’s like having Heather and the entire Med Spa Advantage system in your pocket.
- Ask questions in between calls
- Workshop a sticky patient convo or sales decision
- Get support from other premium, values-driven women
- Celebrate wins and stay in momentum
You’ll also get access to our private members-only space—a quiet, high-caliber community where premium conversations happen. Inside, you can:
No fluff. No distraction. Just a room of ambitious leaders on the same path.
Why You Have To Believe
The HYPE
F.A.Q
During your time inside of The Med Spa Advantage, you get instant access to every signature program and training I have. Additionally, you get access to weekly group coaching calls for CEO/Owners, biweekly group sales coaching calls for team members, and exclusive access to bonus training, challenges and workshops held throughout the year.
Yes! This is like having an expert strategist, coach, and in-house funnel copywriter in your back pocket. Whether you’re tweaking a treatment plan, rewriting your consult script, or drafting social content—Ask Heather AI knows exactly what to do
Yes, the commitment for The Med Spa Advantage is 12 months. This is NOT a cancel at any time membership. If you choose a payment plan option, you are fully & legally responsible for all monthly payments. If you decide to leave before your contract end date your remaining contract balance will be due in full.
No, The Med Spa Advantage does not include any 1:1 access to Heather. However, you can and will get direct access to Heather in a group setting in her weekly LIVE coaching calls (these happen Wednesday at 10am PST/1pm EST: all recordings available). Plus, access to Heather and her team through our Ask a Coach feature where you can submit any question, struggle or request for feedback/support at any time during the week and Heather or an appropriate coach expert on her team will respond within 48 business hours.
The Med Spa Advantage is for results-driven, female med spa and aesthetic practice owners looking to scale their practices with signature packages & programs, results-focused sales & ethical, patient-centric marketing. Med spas and practices of all revenue levels and sizes (from solo/small team practices to multiple location (non-corporate) practices) are inside The Med Spa Advantage. The Med Spa Advantage is not for med spas and aesthetic practices that have no clinical experience or haven’t opened yet. If you’re just starting out, I recommend you look at some of our other courses and programs in our “Courses & Programs” section here.
The Med Spa Advantage program usage license includes the CEO and up to 5 team members (additional team members may be added at a cost of $500/each). Team members get access to the training portal, separate team sales coaching calls and the exclusive opportunity to earn becoming an Advantage Certified Sales Professional.
There are no guarantees and no refunds. This space is only for med spa and practice owners committed to doing the work. Every part of the membership is designed to get you results, but every individual's results and time frames for results can and may vary.
