Why Every Premium Practice Needs A Media Arm (& How to Build Yours Without Overwhelm)

Visibility is no longer optional, it’s required. In this episode, I break down why every Med Spa and aesthetic practice needs a media arm to scale sustainably and attract your dream clients consistently. I share the exact mindset shifts, examples, and strategies you need to start building a media presence that reflects your expertise and book more of your signature offers. Get ready to simplify your content strategy, boost your visibility, and finally become known for what you do best.

HIGHLIGHTS

What my daughter’s nonprofit store taught me about visibility and impact.
How college sports and creative careers now require a media presence.
The one thing your business can’t ignore in 2025.
3 mindset shifts to make media work for your business.
Ways to make your video content echo your core offers.
How Ask Heather AI can help you with ideation, offers, and content messaging.