The Skin CEO

What’s the Most Important Thing to Have When Advertising Your Business?

August 1, 2019

I’m so excited you are joining me today! There’s nothing I enjoy more than helping you have “a-ha” moments that help you move the needle in your business so that you can earn more money and revenue consistently so ultimately you can have a bigger impact on the world. Today we’re chatting about the true […]


I’m so excited you are joining me today! There’s nothing I enjoy more than helping you have “a-ha” moments that help you move the needle in your business so that you can earn more money and revenue consistently so ultimately you can have a bigger impact on the world.

Today we’re chatting about the true secret to having success when it comes to marketing your aesthetic business.

It’s not your logo.

It’s not your credentials.

It’s not your copy.

It’s not your website.

It’s not your amazing services and products.

What do you think the most important thing to have would be?

When it comes to advertising what matters most is having your offers show up in front of the correct audience.

Idea #1 Collaborate with other businesses that have matching customer avatars to your business with some sort of special offer or gift card or discount program.

Idea #2 Host events in conjunction with other complementary businesses OR host special events, evenings, etc. at your practice or spa.

Idea #3 Google Advertising (YouTube advertising)

Idea #4 Social media + FB and IG Advertising

Idea #5 Is to make sure you are maximizing the “lifetime patient value” of your current patients/clients of your practice or spa.

Mentioned in this episode:

Heather’s Instagram (http://www.instagram.com/heatherterveen)

Aesthetic Success Podcast Episode #2 (http://www.heatherterveen.com/build-ideal-patient-avatar/)

Aesthetic Success Podcast Episode #12 (http://www.heatherterveen.com/4-simple-steps-to-attract-new-patients-with-facebook-ads/)

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