What Separates The Top 1% of MedSpas, Plus How to Fix Your Generic Offers and Stand Out In A Saturated Market

Feel like your services are getting lost in a saturated market? It’s not about reinventing the wheel, it’s about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!

HIGHLIGHTS

The difference between Red Ocean and Blue Ocean in marketing.
How “zhuzhing” existing services can 10x your perceived value.
The 3 levels of the Brand Power Ladder.
How to go from generic to branded CSPs.
How Keller’s Brand Equity Model applies to your med spa offers.
Examples of products with premium pricing power.