Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
Visibility without trust doesn’t book premium, ready-to-buy patients. In this episode, I break down the trust-building assets every aesthetic or wellness practice needs across the entire customer journey, before, during, and after. I share how to engineer content, frameworks, guides, emails, events, and your consult flow so they shorten the trust timeline, pre-sell your authority, and lead patients directly into your signature offers.
Turn Strangers into Pre-Sold Patients (The Before-During-After Marketing Playbook)
HIGHLIGHTS
- How to design a 3-stage trust ecosystem.
- The 4 content pillars that build authority.
- A replicable authority funnel (with opt-in + email sequence) you can spin up now.
- How to use the CARES consult to systematically stack trust during appointments.
- Follow up ideas that compound trust over time.
RESOURCES + LINKS
Try Ask Heather AI for 30 Days HERE
Apply for The Med Spa Advantage HERE
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Heather: @heatherterveen
