The Med Spa CEO

The Commodity Med Spa Problem

October 28, 2022

If you can relate to any of the below then you may have what I’m calling “The Commodity Med Spa” problem.

✔️You don’t understand what your unique value proposition is so when people come in they can easily haggle with you on price.

✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month.

✔️You don’t know how to edify and credential your other providers because everyone has their own way of doing things.

✔️You don’t have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients.

✔️If I asked you what makes you different from your competitors you would have a hard time answering.

In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out.

MENTIONED IN THIS EPISODE:

✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.