The Med Spa CEO

The Commodity Med Spa Problem

October 28, 2022

Let’s unpack how you can over come being a commodity in your market.

If you can relate to any of the below then you may have what I’m calling “The Commodity Med Spa” problem.

✔️You don’t understand what your unique value proposition is so when people come in they can easily haggle with you on price.

✔️Your main marketing tactic for incentivizing people to book is a discount or the promo that one of your product manufacturers is pushing that month.

✔️You don’t know how to edify and credential your other providers because everyone has their own way of doing things.

✔️You don’t have a unique process or method or frameworks for how the practitioners do what they do in order to serve patients.

✔️If I asked you what makes you different from your competitors you would have a hard time answering.

In this episode, we unpack how you can over come being a commodity in your market so that you can demand higher prices, work with premium patients and grow your med spa consistently month-in and month-out.

MENTIONED IN THIS EPISODE:

✔️This is what we help you do inside of The Med Spa Accelerator. Doors are currently closed, but will reopen again on November 7th. Head to heatherterveen.com/apply to learn more.

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