It’s tempting to look at the next sexy marketing tactic or advertising strategy with the thought:
“I just need MORE patients, MORE exposure, MORE revenue.”
While a healthy marketing plan is an important piece in your business’s overall health, it isn’t going to help if your business’s foundation is fundamentally broken.
In this episode, I chat with Brian Hayes of Orion Marketing Consultants where we unpack what most aesthetic businesses’ are missing in order to truly see long-term success in their businesses.
Brian walks us through his 6 pillars every aesthetic business needs in order to build a rock-solid business foundation.
The 6 pillars for a rock-solid business foundation:
- Have a clear plan
- Build a championship team
- Focus on your ideal patients
- Stellar communication internally and externally.
- Knowing your “secret sauce”
- Staying agile
There are so many takeaways in this episode, but my personal favorite is this quote:
“Busier doesn’t lead to better, but better almost always leads to busier.”
Links mentioned in this episode:
Brian’s website: http://www.thehunterorion.com
Reach out to Brian directly here: knowledge@thehunterorion.com
Brian’s Instagram: https://www.instagram.com/brianthehunterorion/
Brian’s LinkedIn: https://www.linkedin.com/company/orion-marketing-consultants/