The Skin CEO

The 6 Pillars of a Rock Solid Business Foundation

September 19, 2019

It’s tempting to look at the next sexy marketing tactic or advertising strategy with the thought: “I just need MORE patients, MORE exposure, MORE revenue.” While a healthy marketing plan is an important piece in your business’s overall health, it isn’t going to help if your business’s foundation is fundamentally broken. In this episode, I […]


It’s tempting to look at the next sexy marketing tactic or advertising strategy with the thought:

“I just need MORE patients, MORE exposure, MORE revenue.”

While a healthy marketing plan is an important piece in your business’s overall health, it isn’t going to help if your business’s foundation is fundamentally broken.

In this episode, I chat with Brian Hayes of Orion Marketing Consultants where we unpack what most aesthetic businesses’ are missing in order to truly see long-term success in their businesses.

Brian walks us through his 6 pillars every aesthetic business needs in order to build a rock-solid business foundation.

The 6 pillars for a rock-solid business foundation:

  1. Have a clear plan
  2. Build a championship team
  3. Focus on your ideal patients
  4. Stellar communication internally and externally.
  5. Knowing your “secret sauce”
  6. Staying agile

There are so many takeaways in this episode, but my personal favorite is this quote:

“Busier doesn’t lead to better, but better almost always leads to busier.”

Links mentioned in this episode:

Brian’s website: http://www.thehunterorion.com
Reach out to Brian directly here: knowledge@thehunterorion.com
Brian’s Instagram: https://www.instagram.com/brianthehunterorion/
Brian’s LinkedIn: https://www.linkedin.com/company/orion-marketing-consultants/

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