The Med Spa CEO

Services vs. Ecommerce vs. Digital Products: Which Business Model is Best?

March 2, 2021

Today’s episode has been a long time coming. Even pre-pandemic this was a topic I have been asked about and a topic I have a unique perspective on because of my experience in all three of the business models I’m going to be chatting about today.

Back in 2009 when my first daughter was a baby I decided to stay home for the first year of her life because the Med Spa I was working at decided to close its doors during my maternity leave when the 2008 crash happened. About barely a year into my stay-at-home motherhood I knew I didn’t want to continue to stay-at-home without having at least a virtual side hustle so I started investigating opportunities online.  I started seeking out ways to make money that were a bit entrepreneurial and I stumbled across some stories of people having success with ecommerce.

I launched my first products for my ecommerce business shortly thereafter and had some success with it and did hit the six figure in gross sales within the first 12 months. A year or so after this I started consulting and offering some done-for-you funnel help as well and sold packages that were in the north of 5-figure range. A year or so after that started launching digital products and have sold into the 6-figures with online courses and digital products as well. The reason I’m giving you some metrics is that I am going to give you my personal opinion based on my experience comparing selling higher end services to ecommerce products to selling virtual + digital products.

Today I want to chat about each business model type and tell you what I think are the pros and cons of each so you can make your own decision on which may be a fit for adding in to your current business model.

If you’d like to connect over on Instagram feel free to screenshot listening to this episode and tag me @heatherterveen and I’ll be sure to reshare over on our stories and connect with you there.


If you’re listening to this episode in real time then tomorrow night (March 3rd, 2021) I will be hosting a live virtual workshop called Live Workshop Star where I’m going to be teaching you how to plan, create and launch a live workshop in 14-days so that you can bring in a quick cash injection into your business, position yourself as an expert in your field and maximize impact for the people you serve. And there will be some really cool bonuses and lifetime access to the replay so no worries if you can’t join us live. If you’d like to get all the details (or get on the waitlist for next time if you are listening after the fact) you can go to