The Med Spa CEO

Selling Confidently in a Small Town with Dr. Tanya Williams

October 26, 2023

Do you struggle to believe that your market and current patient base will actually pay for premium aesthetic packages?

You’re not alone.

In this episode of the podcast, Heather interviews Med Spa Advantage member, Dr. Tanya Williams.

Dr. Williams is the owner of Innovate Med, a direct primary care, weight loss and aesthetic practice located in Dodge City, Kansas. A rural community with a population of around 28,000 people.

Dr. Williams shares:

✔️How she’s been able to sell premium solutions despite her limiting beliefs and reservations.
✔️How they’re selling premium even to cold leads coming in from FB ads.
✔️Tips for balancing motherhood (She’s a mom to 7!) and entrepreneurship.
✔️And so much more…



✔️Connect with Dr. Williams online here:

✔️ If you’re a med spa that offers injectables and lasers and you’re looking to sell premium aesthetic packages (price point typically between $3000-$10,000) every single week. We’d love to see if we’re a fit for working together. I invite you to apply to work with us over at