Join me as I chat today with my special guest, Jason Merkin, district sales manager at Aesthetic Management Partners. Jason is a matchmaker for practices when they are searching for technology for their products and service offerings. He works in the advanced aesthetic laser space, covering everything from facial sculpting all the way to women’s health. His business works with many med spas and dermatology offices.
Jason and I discuss why lasers are such an excellent tool for surgery practices, and we also talk about different combinations of how lasers can be used in the field. We discuss mistakes that are made with marketing these new practices, and hear personal examples from Jason.
Why are lasers an excellent tool for practices to use?
The biggest thing that industries and customers want is the best results with as little downtime as possible. Technology has grown over the years and people can now consider a surgical route or a non-surgical route. Jason says you must be aware of what you are doing and decide if a laser makes sense.
Examples of practices that offer surgery incorporating lasers:
The practices that use lasers include them in the operation room and pre/post-surgery. Before surgery, they can be used to help with the process, and afterwards, they can be used to help touch things up or aid in healing. Most offices that Jason works with do a little bit of both.
MedSpa offices that do not offer surgery but do use laser technology:
Jason says that he has learned a lot about dealing with these offices and knows that they maximize the rooms they have and generate as much revenue as possible. These offices can earn business by being efficient and keeping their rooms filled.
Jason believes having the best technology and the least amount of downtime helps fill these spas and generate loads of revenue. The MedSpa environment is about getting the best results and making it as easy as possible for the customer. This is ideal for a customer that wants something fast and does not have to worry about surgery.
Communicate the Need for Maintenance:
Virtually every treatment in this industry requires maintenance. There is no such thing as a one and done. Jason says that every month, MedSpas should reach out to their customers and keep them in the loop.
A lot of MedSpas don’t do this and it can hurt them in the long run. Setting up a monthly routine can help immensely.
Most significant mistakes with marketing technology:
One of the biggest mistakes Jason sees would be Groupon. He says that it has devalued a lot of the industry and can lead to customers not coming back to the office. It is hard to be profitable when high-end techniques are used and not having people return for the same price.
The other most significant mistake is not marketing. Jason is always surprised to see that some offices do not do this. He insists that you should have a marketing budget to ensure you are drawing customers into the office.
Other Advice:
There are a lot of competitors out there, and you must keep up with the technology and keep the wait time down. Jason suggests talking to other providers on the technology and hearing their opinions.
What you will learn:
- Why lasers are such a great tool
- Different combinations of how lasers can be used in the medical field and practices
- The mistakes that are made with marketing
Links:
Jason’s Email: Jason.merkin@ampgrowth.net
Jason’s Phone Number: 480-300-2993
