The Skin CEO

How to Grow Your Practice or Spa with Email Marketing

July 2, 2019

Why hello there friend welcome to another episode of the show! Before I dive into today’s topic, I wanted to make sure you knew about a special FREEBIE I have for this week’s episode topic >>> Email Service Provider Comparison Cheat Sheet <<< Is email marketing really worth it? This is one of those questions […]


Why hello there friend welcome to another episode of the show! Before I dive into today’s topic, I wanted to make sure you knew about a special FREEBIE I have for this week’s episode topic >>> Email Service Provider Comparison Cheat Sheet <<<

Is email marketing really worth it?

This is one of those questions I know you have likely spent zero time thinking about in your most recent marketing brainstorms.

Sure, you may scramble last-minute to send out a “newsletter” with your monthly specials, but it’s usually put together with just your promotional offers in mind.

You might throw a hail-mary pass come 4th quarter sending a one-off email about your big ol’ holiday sales event…but it could be weeks before your subscribers here from you again after that lone email.

Some of you don’t know how many folks are on your email list or how they got there. Are they past patients, consults? Have they spent money in your office before?

I know a few of you have given up on the whole idea of email marketing.

I want to share some statistics with when it comes to email marketing from Hubspot (https://blog.hubspot.com/marketing/email-marketing-stats) that I think may just surprise you:

  • More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. ((Campaign Monitor, 2017).)
  • 99% of consumers check their email every day. ((DMA Insights, 2017)
  • 80% of business professionals believe that email marketing increases customer retention.
  • In a recent survey, 59% of respondents say marketing emails influence their purchase decisions. (Campaign Monitor, 2019)
  • >59% of marketers say email is their biggest source of ROI ((Emma, 2018)
  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. ((Campaign Monitor, 2019)

Email is TRULY the 6th man in your marketing arsenal, friend…truly.

Today we’re going to dive into using email as a tried and true workhorse to grow the revenue in your business.

But before we do that, I want to chat about some common mistakes I see you making with your email marketing.

#1 Using it purely for promotional purposes

#2 Trying to make it look really aesthetically pleasing (lots of graphics and lots of branding…text based)

#3 Not being freaking human (do use first names, don’t use Title case in your subject line write it like a normal sentence, talk conversationally)

Now that we have some of the mistakes out of the way. Let’s go over how you can use email to really bring in steady revenue into your practice or spa.

#1 Have a way to grow patient leads by capturing emails from your social media followers, ads, visitors to your website.

#2 New subscriber nurture sequence (indoctrination sequence or a welcome sequence). This is 3-5 automated emails that every single new email subscriber goes through (whether they’ve found you online or from coming into the doors of your practice or spa).

#3 Reengage past paying patients and continually nurture the relationship with potential patients from your freebie offers consistently and continually with email.

#4 Segment. Create segment silos inside of your Email Service Provider.

#5 To be consistent.

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