The Med Spa CEO

How I Made $340K From A $97 Offer

August 27, 2025

How I Made $340K From A $97 Offer

Ads get a bad reputation in the Med Spa world, but it’s not the ads that fail… it’s the lack of a smart back-end system to make them work. In this episode, I share the exact strategy that helped me turn a $97 front end offer into over $340K in less than seven months. I talk about why you shouldn’t try to convert everyone, how to filter intentionally, and what really separates cold traffic that works from cold traffic that wastes your money. I also share how one of my clients went from doubting to tripling her revenue. Get ready to convert the right ones into lifetime clients.

HIGHLIGHTS

  • Converting everyone should not be the goal of your ads.
  • How a single $97 offer generated $340K+ in revenue.
  • What makes a back-end system truly profitable.
  • The ad agency costs I confidently pay.
  • Why Meta, Google, and YouTube ads do work (if done right).
  • The two non-negotiables for converting cold traffic.

How I Made $340K From A $97 Offer

RESOURCES + LINKS

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Heather: @heatherterveen 

Website: heatherterveen.com