The Med Spa CEO

How to Create a Sustainable Business that Sells More

September 24, 2025

How to Create a Sustainable Business that Sells More

You didn’t start your business just to burn out in the treatment room. In this episode, I break down the common “founder’s traps” that keep you overbooked and overwhelmed, and the mindset shifts and margin-building moves to finally lead like a CEO. I share how to coach your team without expecting them to sell like you, how to restructure your schedule and pricing without a revenue cliff, and create the white space required to actually lead. Get ready to confidently step out of the room, scale with intention, and grow your business on purpose and not just survive the week.

HIGHLIGHTS

  • Why coaching your team doesn’t mean waiting for perfection.
  • The #1 mindset trap that keeps Med Spa owners stuck in the room.
  • How to set an actual date to reduce your treatment hours.
  • The 3 part pricing matrix I use to raise rates strategically.
  • How to coach your team to 80% sales performance without micromanaging.

How to Create a Sustainable Business that Sells More

RESOURCES + LINKS

Try Ask Heather AI for 30 Days HERE 

Apply for The Med Spa Advantage HERE 

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Heather: @heatherterveen

Website: heatherterveen.com