The Med Spa CEO

Why Innovation is Your Real Job As a CEO

June 30, 2025

Great CEOs don’t wait for inspiration—they create it. In this episode, I talk about innovative leadership, and why it’s the missing link in your business growth. I share tips for how to build your “creative muscle”, the tools I use in my own business, and how to use white space and AI to amplify your genius. Remember, the BEST Med Spa CEOs aren’t just operators, they’re innovators.

HIGHLIGHTS

  • Why creative thinking IS strategic thinking for Med Spa CEOs.
  • What it means to be the creative director of your business.
  • Daily habits to build your creative muscle.
  • How I use sketchbooks and Ask Heather AI to amplify creative direction.
  • Ways to practice your daily expression.

RESOURCES + LINKS

Learn more about Ask Heather AI HERE

Apply for The Med Spa Advantage HERE

Book a Strategy Call with us HERE

FOLLOW

Heather: @heatherterveen

Website: heatherterveen.com