The Med Spa CEO

Shifting Your Identity – Scaling Your Team Series 1

January 20, 2022

Today is the kick-off of a special series I’m hosting on the podcast titled “Scaling a Team.” In this series I’ll be discussing the three vital shifts you will need to make in order to successfully scale your team. What I’ve discovered over the last year is that for the most part the majority of my audience either has a team, wants a team or has thought about growing a team.

Even for the solo aesthetician or solo nurse/pa/clinician injector when I unpack this question most say “at some point” they’d like to do it. And for those that waver, it’s usually either because of a limiting belief or how daunting they perceive growing a team might be.

BUT either way the shifts I’m going to share with you apply if you’d like to scale your business…period.

There are three vital shifts that will ensure that you successfully scale a team in your business.

The three vital shifts are:

#1 Shift in your identity
#2 Shift in your delivery
#3 Shift in your marketing


✔️ Go to to grab the Scaling Your Team Guide that complements this series.

✔️ If you know you want to grow your business exponentially in 2022 without having to hustle yourself into the ground then you’ll want to get on the wait list for The Skin CEO School. Be the first to know when the doors open again by joining the waitlist at