“Different is better than better.” Sally Hogshead
Creating and naming new things is how you can break through the noise — otherwise known as the sea of other aesthetic practices and Med spas that either already exist around you or getting ready to open their doors.
When you take the time to do things differently and innovate it will help you avoid the problem of sameness.
Sameness is being like everyone else. It is commoditization.
Being different is the key to long-term, sustainable success in a growing sea of competition.
It actually takes a lot of courage to do things differently because it means you don’t have an example of it working in that new way quite yet.
Tune in to this episode and discover 3 key strategies for creating and naming new things in your business.
MENTIONED IN THIS EPISODE:
✔️ If you want to dive into this even more I invite you to come to my live masterclass happening at 10am PST on March 23rd:
How to Effortlessly Sell Expensive Packages: 3 simple strategies to getting patients to buy big-ticket packages without slimy sales methods
Come learn how selling signature big-ticket packages allows you to:
✔️Stop attracting the price-shopping customers
✔️Stand out from competitors with unique-to-you offers
✔️Increase profits without having to invest in more staff or technology