Most content sounds the same, and that’s exactly why it gets ignored. In this episode, I talk about why so much aesthetic industry content sounds like it’s written for “everyone and no one.” I break down what “authority-infused content” actually looks like, why your offers matter more than the algorithm, and how to write content that magnetizes your dream clients. Get ready to learn how to connect your content to cash flow using authority-infused marketing!
HIGHLIGHTS
- The #1 content mistake Med Spa owners make.
- What “to whom it may concern” content looks like.
- How to shift from vendor-sounding copy to brand authority.
- The 70/30 rule for high-converting content.
- Tools to help you create authority-infused content faster and easier.
RESOURCES + LINKS
Save your seat for my FREE live workshop: Build an Unstoppable Brand: Ask Heather AI – The Live Experience
Grab Cashflow Content to start creating offer-backed content that sells HERE
Apply for The Med Spa Advantage HERE
Book a Strategy Call with us HERE
FOLLOW
Heather: @heatherterveen
Website: heatherterveen.com
