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Email List Vs. Messenger Bot List: One Or Both?

May 2, 2018

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“If I have an email list do I really need a messenger bot list, too?”

 

As an online business owner, it can feel like there is ALWAYS a shiny new marketing object to learn and adopt.

 

And not all opportunities ARE worthy of your time.

 

IN THIS VIDEO, you’ll learn the 5 MAJOR differences between an email list and a messenger bot list so you can decide if you need one or both.

 

CLICK HERE TO WATCH VIDEO directly on YouTube.

You can SUBSCRIBE to our YouTube channel here

 

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THE 1-MINUTE RECAP

#1 You Own Your Email List

Yup, there I said it right out of the gates!

Your email list is not tied to another platform which makes it the most secure list to grow in your business.  

Think of your email list as your “money in the bank” — safe and secure.

 

#2 Your Messenger Bot List Encourages Two-Way Conversations

Email was designed primarily for one-way communication.

The two-way communication style of a messenger bot offers a way to dive deep with your subscribers.

These conversations will help you build trust and authentic relationships with subscribers.

 

#3 Your Messenger Bot List Provides More Exposure

Guys, sad to say, but even a warm email list only has a 15-20% open rate.

(Cue the violins and sad-faced emojis. )

Messages can be seen by up to 80-90% of your bot subscribers.

What’s this mean for you?

A smallish messenger list has the potential for more impact than a larger email list.  

 

#4 Your Messenger Bot List Can Help Grow Your Email List

Since your subscribers WILL ACTUALLY SEE your messages, use your bot to migrate folks on to your email list.

Showcase your amazing freebies, opt-ins and calls to action in front of your subscribers and grow your email list at the same time.

BOOM.

 

#5 Your Messenger Bot List Makes You Profitable Faster  

You are reaching your subscribers more effectively.

You’re having those two-way convos helping you get to know the needs of your dreamies quickly.

The visibility plus on-point messaging will help you grow your business faster.

 

BOTTOM LINE:

Should you abandon your email list and go all in on your messenger bot list?

NOPE.

I believe the entrepreneurs who invest in BOTH an email list and a messenger bot list are setting themselves up for long-term success.

Your email list is like your money in the bank, while your messenger bot list is a revenue-generating machine to help grow your business quickly.

 

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